Breast Cancer Awareness Month!
Observed each year in October it has arrived, along with nearly endless opportunities to show your support.
Cause-related marketing around breast cancer is everywhere. You can find something to show your support in almost every store that you go into. However, you may need to think before you pink! In some cases, your charitable impact will be better served by a donation than by a purchase.
Some companies have jumped on the pink bandwagon as a matter of marketing rather than mission. Remember any company can color merchandise pink or use a pink ribbon image, whether they donate all their proceeds to cancer charities, a tiny percentage, make a flat donation, or give no money at all. How can they get away with this? By claiming that their products do good by “raising awareness.”
If you make a purchase don’t let yourself off the hook because you’ve done a “good” deed. If finding a cure for Breast Cancer is something you’re really passionate about, write a check, too. Below are three of my favorite organizations that I contribute to.
What You Need To Know About Breast Cancer
Breast cancer is the most common cancer among American women, except for skin cancers. About 1 in 8 women in the U.S. may develop invasive breast cancer during their lifetime. According to the American Cancer Society, there are more than 2.8 million breast cancer survivors in the U.S. Staying at a healthy weight, being physically active, and limiting how much alcohol you drink can help reduce your risk of breast cancer.